Last updated: 27/08/2026
1. Product Design & Creative Works
No artificial intelligence has been used to create, generate, or produce the commercial creative content of our products.
In particular, the character design, artwork, sculpt, and creative direction of the Hooded Seal Plush are entirely human-created. AI has not been used in the creation of the product's design or any of its commercial creative elements.
2. Use of Artificial Intelligence
We may use AI tools during the development and operation of this website. This may include help with technical problem-solving, coding, website development, copy refinement, and creating supporting website elements or documentation. All AI-assisted content is reviewed, edited, and approved by us before publication.
3. Scope of AI Assistance
Where AI is used, its role is limited to technical and administrative assistance, website development, software implementation, drafting non-product website text, or internal support. AI is not used as a substitute for the artistic, creative, or design process behind our products.
4. Transparency & Third-Party Contributors
Any individual, contractor, collaborator, or organisation contributing to our products or projects may be asked to disclose how AI is used in their workflow, so we can check it complies with this policy. Failure to disclose material AI use when requested may result in the rejection, suspension, or termination of the work or collaboration.
5. Intellectual Property & AI Training Data
We are opposed to AI models being trained on artists' and designers' work without their specific, written permission. We believe creators should retain control over how their work is used, including whether it is included in AI training datasets, and that consent must be explicit, informed, and respected.
6. Commitment to Transparency
Where AI contributes to our workflow, it is used responsibly as a supporting tool — not as the creator of the products we sell. The creative identity and design of the Hooded Seal Plush are the result of human creativity and craftsmanship.
7. Contact Us
If you have any questions about our AI policy, contact us at support@thisiswhyitdoesthat.com.